DBM

The 3rd Annual Conference of the International Place Brand Association hosted by DBM-VI

The 5th International Conference on Branding and Marketing (DBM-V) organized by Institute for Tourism Studies, Macao China (IFT) together with co-organizers including University of South Carolina, U.S.A, University of Surrey, U.K. and Welsh Centre for Tourism Research, Cardiff Metropolitan University, U.K. will be held at IFT, Macao China during 3-5 December 2014.

The Second Conference of International Place Branding Association (IPBA)

The Second Conference of International Place Branding Association (IPBA) will be held on 5-7 December 2017 in Swansea, Wales, U.K. (Swansea Marriott Hotel and Swansea University Bay Campus.

 

The Conference will gather place branding experts from academia, practice and policy making
for a valuable discussion around this fascinating cutting edge intersection of marketing, tourism,
economic development, events organisation, heritage management, spatial design, public diplomacy and human geography.

 

The Conference intends to be inclusive of good quality papers and presentations that cover a wide range of topics but we particularly welcome contributions that:

 

  • Advance the theoretical understanding of the field incorporating cross‐disciplinary knowledge.
  • Use multiple, comparative case studies that reflect on cross‐case conclusions.
  • Advance the clarification of major concepts (e.g. place marketing vs place branding vs place promotion).
  • Explore and analyse the differences between major application fields (e.g. tourism vs. resident attachment vs. investment attraction) and/or major place scales (cities vs. regions vs. nations).
  • Critically examine the use and potential of digital technologies & social media in place branding.
  • Elaborate on the role of identity, history and heritage in the branding of places.
  • Examine the role of creativity and innovation in place branding strategies.
  • Analyse the significance of stakeholder engagement for effective place branding and methods to facilitate it.
  • Detail a potential future research agenda for place branding.

 

KEY DATES

 

  • Submission of abstracts closes: May 1
  • Submission of full papers/ cases closes: June 30
  • Feedback to authors: August 30
  • Early Bird Registration closes: October 15
  • Re-submission of full papers/ cases closes: October 30
  • Registration closes: November 1
  • Conference: December 5-7

 

For more information and updates about the Conferenc and IPBA, please visit: http://placebranding.org/. We are looking forward to meeting you in Swansea !

The Inaugural Conference of the International Place Branding Association (IPBA 2016)

We are pleased to announce that the next DBM Conference is set to take place in conjunction with the Inaugural Conference of the International Place Branding Association (IPBA 2016)between 7-9 December 2016 in London (Hendon Hall Hotel and Middlesex University Campus). It is now calling for papers and details can be found here.

 

The conference will incorporate the following research tracks:

  • The STOCKHOLM/TSINGHUA UNIVERSITIES City Branding track
  • The IFT/USC/WCTR/SURREY UNIVERSITY Destination Branding and Marketing track
  • The MIDDLESEX/VALLE D’AOSTA/LINCOLN UNIVERSITIES Doctoral Colloquium
  • The POZNAN UNIVERSITY/BEST PLACE Nations and Regions Branding track
  • The IPM Place Branding SIG - Place Management track

 

KEY DATES

  • Submission of abstracts and registration opens: May 1
  • Submission of abstracts closes: July 18
  • Feedback to abstracts: September 5
  • Submission of full papers closes: October 3
  • Early Bird Registration closes: October 3
  • Feedback to full papers: November 7
  • Registration closes: November 14
  • Conference: December 7-9

 

For more information, please visit: http://placebranding.org/. We are looking forward to meeting you in London !

IFT hosts the 5th Destination Branding and Marketing Conference with this year's theme on "Building Enduring Place Brands"

IFT is hosting The 5th International Conference on Destination Branding and Marketing (DBM-V) from 3 to 5 December 2014. Themed “Building Enduring Place Brands”, the Conference attracted 70 delegates representing 20 countries and regions as well as more than 30 higher educational institutions in addition to several representatives of DMOs and creative agencies.

During the opening session of the Conference, President of IFT Dr. Fanny Vong delivered an opening address and welcome remark as the Chair of the Conference. The DBM-V gathered destination marketing experts from academia, industry and tourism agencies to discuss effective strategies to overcome the myriad challenges many destinations and communities now face in a moment-obsessed, social-media savvy world and where originality and lasting authenticity of place brands become increasingly difficult to achieve. Co-organisers of DBM-V included University of South Carolina, US, the Welsh Centre for Tourism Research, Cardiff Metropolitan University, UK and University of Surrey, UK. 

During the Conference, speakers from around the world presented notable keynote addresses,that included:

  • Ms. Maria Helena de Senna Fernandes, Director of Macau Government Tourist Office, Macao

    Leverage on Both Old and New Elements to Unveil Macao

  • Dr. Robert Govers, Managing Research Partner of Good Country Index

    Nation Brands and Good Countries

  • Dr. Steven Pike, Associate Professor of Queensland University of Technology, Australia

    A Narrative Analysis of the First 40 Years of Destination Marketing Literature: 1973 2013

  • Mr. Malcolm Allan, Managing Director of Placematters Ltd.

    The Cork City Region Brand Proposition

  • Dr. Alan Fyall, Professor of Rosen College of Hospitality Management, University of Central Florida, US

    Destination and Place Brands: Collaboration, Coexistence and Common Goals?

  • Dr. Nigel Morgan, Professor of School of Hospitality and Tourism Management, University of Surrey, UK

    The Wild Atlantic Way: Developing a Brand Proposition for the Worlds Longest Drive-Tourism Route

 Founded in December 2005 at IFT, the DBM conferences series has become one of the leading fora for practitioners and thinkers in the area of tourism destination branding and marketing. It has attracted a growing and very loyal following among its regular participants, which includes scholars, postgraduate students as well as industry practitioners in destination branding and tourism marketing. The first three biannual DBM conferences were held in Macao, and the fourth DBM conference was hosted at Cardiff Metropolitan University, UK.

Through organising and participating in international conferences, ITRC of IFT plays a more active role in fostering research locally and internationally. Its collaboration with other universities helps bring attention to the most relevant issues about tourism related developments as well as benefit the tourism development of Macao in the long run.


The 5th International Conference on Branding and Marketing

The 5th International Conference on Branding and Marketing (DBM-V) organized by Institute for Tourism Studies, Macao China (IFT) together with co-organizers including University of South Carolina, U.S.A, University of Surrey, U.K. and Welsh Centre for Tourism Research, Cardiff Metropolitan University, U.K. will be held at IFT, Macao China during 3-5 December 2014.