The 3rd Annual Conference of the International Place Brand Association (IPBA) hosted by the Destination Branding and Marketing Special Interest Group (DBM-VI) will be hosted by IFT in Macao, SAR, China on 5-7 December 2018.
The International Place Branding Association (est. 2015) - is a non-profit independent association of academics and professionals involved or interested in the principles and practices of brand development and brand management for places (cities, regions, nations and destinations).
The DBM Conference Series has provided a stimulating environment for practitioners, educators and researchers to discuss and debate the leading edge of research and practice in place and destination marketing, branding and reputation management since 2005. The first three DBM conferences were held in Macao, SAR, China, DBM-IV was hosted to great success by Cardiff Metropolitan University in 2012 and the last DBM-V was back to Macao in December 2014. DBM-VI, together with the IPBA, promise to provide a highly interactive forum and networking opportunity for tourism marketing researchers and professionals.
For more information about the conference, please visit http://www.ift.edu.mo/dbm-vi