To inform and enlighten our constituents about the most relevant issues and challenges concerning tourism in Macao, by investigating, advancing, and sharing our knowledge thereof.
24 November 2017
5-7 December 2017
The Second International Place Branding Association (IPBA) Conference takes place in Swansea, Wales. IPBA is a recently established global association of place, destination, and tourism branding experts and scholars. ITRC's Destination Branding and Marketing (DBM) Conference Series is among the prime movers of IPBA.
ITRC is the policy research and industry development unit of the Institute for Tourism Studies, Macao (IFT). The Centre serves as a management and public policy think-tank and a knowledge provider for tourism and hospitality related research. Funding for our activities comes solely from IFT and the Macao SAR Government.
We identify and initiate research projects critical to the Centre’s mission, conducttheoretical and applied research grounded on practical relevance, and communicate effective tourism planning, development and management practicesbased on soundtheories and principles.
Our activities include conducting policy and policy-review studies (commissioned or otherwise), monitoring and evaluation studies, polling and opinion surveys, support for academic research; communication via organizing seminars, workshops and conferences, publication, communication and dissemination of research findings, as well as research design and administration.
We carry out our activities by working with an extensive global network of scholars and research institutions. We have worked, among others:
- The School of Tourism, Bournemouth University, U.K.
- The Chinese Academy of Social Science (Tourism Research Group)
- The Tourism Research Institute, University of South Carolina
- Alfred P. Sloan Foundation Travel and Tourism Industry Center, University of South Carolina
- Purdue Tourism and Hospitality Research Centre, Purdue University
- Hotelschool the Hague, Netherlands
- NHTV Breda University of Applied Sciences
- UNESCO, Office of the Regional Advisor for Culture in Asia-Pacific
- University of Nevada Las Vegas (UNLV), William F. Harrah College of Hotel Administration
Leonardo (Don) A.N. Dioko, Phd.
Don is Director of ITRC and is Professor at IFT’s Tourism College. As Director, he initiates, leads and oversees the Centre’s principal research activities, especially those that influence and shape policy, particularly policy research commissioned by the Macao Government. He has been lead investigator on research regarding Macao’s destination carrying capacity and tourism sustainability as well as the Macao Tourism Satisfaction Index (MTSI).
Virginia's background is in economics. She assists in various research projects and provides valuable administrative assistance to all ITRC research efforts. Working together with Wendy, she ensures that our research efforts are communicated to the general public. She also oversees events and public engagement activities conducted by the Centre.
Patrick lectures at IFT in the area of quantitative methods and statistics. He leads and manages all major data collection design and field implementation efforts that are critical to all the Centre’s studies, ensuring the quality and accuracy of data collected. His previous experience working for major polling and research units in Hong Kong has proved valuable for the Centre and to the outcome of its important studies.
Wendy received her master and bachelor degrees in social sciences, with focus on economics. The valuable assistance she provides in all the Centre’s research projects has been very instrumental to the effectiveness of ITRC and its mission. Her contribution to the design, data collection and efficient administration of all our research projects - including the preparation of our reports to the highest quality - has been and continues to be immense.