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Visitor Profile & Segments  

Go to the VPS project homepage for more info. Subscribe here to receive analysis and alerts as soon as the MHRM is updated. Register here to access and download archived VPS reports (PDFs). 


Destination visited before entering Macao and after leaving Macao

2010-2016 (%)


Major place of residence of visitors

2010-2016 (%)


Primary purpose of visit

2010-2016 (%)


First-time VS repeat visitor

2011-2016 (%) (data for 2012 not available)


Likeliness of recommending Macao to others

2010-2016 (%)


Likeness of visiting Macao again

2010-2016 (%)