Greater Bay Area Tourism Research Exchange

Date: Wednesday, 13 March 2019

Time: 15:00-17:00

Venue: Room FB114, Forward Building, Taipa Campus, IFT, Macao SAR, China

Background and purpose

The Greater Bay Area (GBA) is fortunate in having a number of leading and well recognized tourism & hotel schools which have a wealth of talent. Despite having hectic and busy schedules, and attending international conferences from time to time, academic faculty may have little opportunity to find out what’s happening (tourism research-wise)  in our own “backyard”.  Tourism Research Exchange provides an opportunity for tourism and hotel faculty within the GBA to get together in an informal setting to meet, share, and find out about what research activities colleagues are engaging in.

For the inaugural exchange, faculty from four institutions have been invited to share their research and experiences. An invitation is extended to tourism and hotel faculty as well as students from all GBA institutions to participate in this exchange, seek opportunities to network, and find out “what’s happening in our own backyard”.

The research exchange will be conducted in English.



Bing ZUO

Professor in Tourism Management

School of Tourism Management

Sun Yat-Sun University

“Power Imbalance, Interdependence, and Stakeholder Relationships in Tourism: The case of Kaiping Diaolou World Heritage Sites, China”



Assistant Professor

Faculty of Hospitality and Tourism Management

Macau University of Science and Technology

“Understanding Culinary Tourist Motivation, Experience, Satisfaction, and Loyalty Using a Structural Approach”

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Jacey Ja Young CHOE

Assistant Professor in International Integrated Resort Management Faculty of Business Administration

University of Macau

“Examination of Perceived Risk in Drone Food Delivery Services”


Eve Lianping REN

Assistant Professor

Tourism College

Institute for Tourism Studies

“Developing a Measurement Scale for Cultural Values and Norms of Chinese Mass Travelers”


Chaired by

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John AP

Professor and Director of the Global Centre for Tourism Education & Training

Institute for Tourism Studies



The abstract of the speakers’ presentation can be downloaded from HERE.


Registration is now closed. Thank you for your interest and support!