Advanced Research and Journal Writing Laboratory in Asymmetric Modeling via Computing with Words


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A rare hands-on instructional session on one of the latest innovative and cutting edge research techniques and how it can enhance academic publication opportunities


The session is conducted in English. Limited places available.

Deadline for pre-registration: 15th October 2019


Date and Venue

Date: 7-9 January 2020 (3 full-days of instruction; starting each day at 09:00 and closing each day at 16:30)

Venue:  Macao Institute for Tourism Studies, Macao SAR, China    

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Researchers, scholars, higher education faculty members, postdoctoral fellows, postgraduate students

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IFT Dormitory, East Asia Hall, Taipa Campus

MOP300 per night per room

(free shuttle bus between the dormitory and the venue before and after session during 7-9 Jan 2020)

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Macao ID holder: MOP6,460

Non-Macao ID holder: MOP8,400

(*Exchange rate USD1 ~ MOP8)

Skills and learning objectives

  • Learn why and how to switch theory and data analysis from variable to case-based modeling;

  • Learn how to calibrate (convert) values in variables into membership scores;

  • Learn how to test a priori model propositions for accuracy and coverage using fsQCA;

  • Learn how to analyze (create and test) for alternative models that achieve high accuracy in predicting outcomes;

  • Learn how to create  visuals of theoretical models using Venn diagrams;

  • Learn how to use the free software for algorithm model building and testing (available at;

  • Learn how to test for the predictive validity of your highly accurate models on additional sets of data—you can generalize sample findings to populations in case study research not only generalizing to theory;

  • Learn how to use complexity theory tenets as the foundational propositions in your theory;

  • Learn how to write your research manuscript for acceptance by top tier journal publications from Prof. Woodside who will be coaching participants hands-on during and off sessions.



Arch G. Woodside is Distinguished Visiting Professor at Yonsei University, Seoul, Korean, Honorary Professor of Marketing, Curtin University, Perth, Australia (, and Professor of Marketing (Retired), Boston College ( 

He is the current Editor-in-Chief (2016 - ), Journal of Global Scholars of Marketing Science and former Editor-in-Chief (1975-2015), Journal of Business Research (now the top-ranked marketing journal globally in the Google’s h-5 index).  He is Editor in Chief, Advances in Culture, Tourism, and Hospitality Research (annual book series.  He is Editor in Chief, Advances in Business Marketing & Purchasing (annual book series).  Arch has published 500+ research articles in 50+ marketing and psychology journals including the Journal of Applied Psychology, Journal of Business Research, Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, European Journal of Marketing, European Journal of Marketing, Industrial Marketing Management, Journal of Advertising, Journal of Advertising Research, Journal of Business Ethics, Journal of Social Psychology, Psychology & Marketing, Journal of Retailing, Journal of Retailing and Consumer Services, Tourism Management, Journal of Travel Research, Annals of Tourism Research, the International Marketing Review, and Journal of the Academy of Marketing Science. 

He was the founding Editor in Chief, International Journal of Culture, Tourism and Hospitality Research. His degrees include a PhD in Business Administration (Penn State, 1968); Doctoris Honoris Causa (University of Montreal, 2013); Doctor of Letters (Kent State University, 2015).  He is a member and Fellow of the Royal Society of Canada, Divisions 8 and 23 of APA), International Academy for the Study of Tourism, Society for Marketing Advances, and the Global Innovation and Knowledge Academy. 

Exclusive materials and resources for participants

  • At the workshop, participants receive workbook of PPT slides, readings, and data file exercises;

  • Free electronic copy of Arch G. Woodside (2017), The Complexity Turn: Cultural, Management, and Marketing Applications, Berlin: Springer; ;

  • Free electronic copy of Arch G. Woodside (2010) (1st Edition), Case Study Research: Theory, Methods, Practice Bingley, UK: Emerald;

  • Free electronic copy of new book “Accurate case-Outcome Modeling” will be given to each participant at or after the workshop;

  • Participants receive up-to-half day individual, free consultation on their research projects: design, data analysis, writing, paper review, and submission with Prof. Woodside via Skype and/or email.

Admission and equipment requirements

Workshop participants are requested to bring pc laptop (NOT an Apple laptop) to the sessions; please upload free software,, version 2.0; download at

Pre-conference homework assignment:  Workshop participants are requested to read the following article before January 3, 2020:  Arch G. Woodside (2014), Embrace•perform•model: Complexity theory, contrarian case analysis, and multiple realities, Journal of Business Research, 67, 2495, 2503. Available at


Seats are limited and is on first-come-first serve basic. We’ll send you the confirmation email and the payment link upon receipt your pre-registration form below.

Name *
Are you a Macao ID holder? *
Would you need to book IFT dormitory? *

DISCLAIMER: The session may be cancelled due to insufficient enrollment. In the case of cancellation during the pre-registration stage, participants will be notified as soon as possible and will not be subject to any charge or compensation.

Should you encounter any problem when accessing the form above or have any enquiry, please contact us at