Key factors of successful international franchise partnerships

ITRC together with Oxford Brookes University, UK held a seminar on 2 December at the IFT Macau campus on “Successful Franchise Partnerships: Partner Selection and Relationship Development”. The seminar, attended by about 30 delegates from the hospitality and retail industries and government officials, was the culmination of a two-year research collaboration between ITRC and Oxford Brookes University on identifying the key factors in stimulating and maintaining successful international franchise partnerships. The research also sought to identify problems and difficulties faced by local SMEs in Macau in terms of expanding their economic and commercial operating advantages. Franchising is an important form for expanding economic activity and participation especially toward the goal of diversification and wealth distribution.

 

About 30 delegates from the hospitality and retail industries and government officials attended the seminar.

 

Download the full announcement.