IFTM recently hosted the 5th International Tourism and Retail Service Management Conference (TRMC2023)

The Macao Institute for Tourism Studies (IFTM) hosted “The 5th International Tourism and Retail Service Management Conference (TRMC2023)” on 19-20 October 2023. The conference, themed “Strengthening the synergies between tourism and retail in an uncertain era” aimed to bring together scholars and industry professionals from around the world to discuss and explore the forward-thinking ideas, challenges and opportunities that the future may hold for these industries, especially after the pandemic.

IFTM hosted the inaugural conference in 2018. The 2021 and 2022 events had been online-only. The TRMC Consortium now includes several prestigious global institutions at the leading edge of research and knowledge, focusing on the nexus of tourism and retail services. This year, the conference is being organised in partnership with five other higher education institutions. They are: the College of Hospitality, Retail and Sport Management at the University of South Carolina, in the United States; Breda University of Applied Science, in the Netherlands; Nankai University, in Mainland China; Sunway University, in Malaysia; and Hangzhou City University, in Mainland China. The conference is being held in hybrid format – with in-person presentations and ones streamed online, and it marks the first face-to-face conference that IFTM hosted after the pandemic.

Keynote speakers included Prof. Hanqin Qiu, Dean and Distinguished Professor from Hangzhou City University, China; Prof. Rich Harrill, Research Professor and Director of International Tourism Research Institute at College of Hospitality, Retail and Sport Management, University of South Carolina, USA; and Prof. Lisa Wan, Associate Professor and Acting Director from the School of Hotel and Tourism Management, The Chinese University of Hong Kong. A number of influential industry speakers were invited to speak at TRMC2023, including Ms. Maria Helena de Senna Fernandes, Director of Macao Government Tourism Office; Mr. James Guntrip, Vice President of Store Operations in Macao for luxury retailer DFS; Mr. Edison Chen, Vice President of Destination Marketing and Strategic Alliances at Shanghai-based multinational travel service conglomerate Trip.com Group; and Dr. Esra Calvert, President of Esra Calvert Consulting, a U.S.-based tourism consultancy.

The conference attracted more than 90 participants. About a quarter were online attendees, and more than 50 research papers were presented at TRMC2023.

The 2024 edition of the TRMC series is to take place at Breda University of Applied Science in the Netherlands.

Check out the amazing moments from the unforgettable TRMC2023

IFTM co-organised international conference in Poland (ICE2023)

Hosted by the Vistula School of Hospitality and Macao Institute for Tourism Studies (IFTM) as one of the co-organisers, the 6th International Conference on Events (ICE2023) – Making Waves in Poland: Transformational Events was successfully held in Warsaw, Poland on 3-6 September 2023. The conference attracted over 70 attendees from 17 different countries and regions of the world discussing latest research findings and developments in events management.

The ICE conference series was originally a joint venture between IFTM and Bournemouth University in the United Kingdom with its first conference held in 2010 through the IFTM Tourism Research Centre. It truly extended its coverage internationally in its third edition which was hosted by IFTM in collaboration with other partner institutions, including the Rosen College of Hospitality Management at the University of Central Florida in the United States of America which is part of the organising committee as well as Cape Peninsula University of Technology in South Africa.

The next conference will return to Asia in 2025, to be hosted by Beijing International Studies University (BISU) in the People’s Republic of China. More information about the ICE conference series is available on www.makingwavesinevents.org.

IFTM boasts international acclaim and educational excellence in events management with latest research and pedagogy with strong links to the events industry. It is home to the Bachelor of Science degree programme in Tourism Event Management, one of the pioneers dedicated entirely to this specialisation. New postgraduate degrees in events management are to be launched in the coming academic year, subject to government approval.

Joint research collaboration with the Sun Yat-Sen University on GBA cross-border governance, coordination and management in tourism crisis

Macao Institute for Tourism Studies (IFTM) has signed an MoU with Sun Yat-Sen University (SYSU) and Hong Kong Polytechnic University to form a Greater Bay Area Tourism Research Alliance to study the tourism-related topics in the GBA.

IFTM and SYSU have jointly carried out a research project on “GBA cross-border governance, coordination and management in tourism crisis (粤港澳大灣區旅遊危機治理、協作與管理)” since 2020. The project is handled by Dr. Penny Wan, Dr. Xiangping Li and Dr. Virginia Lau with the support from ITRC in IFTM.

The related study was published in journal and book, as well as presented and shared at different academic events. The team has proudly received the 2022 JHTM Highly Commended Paper Award by the Journal of Hospitality and Tourism Management (JHTM), a leading journal in the tourism and hospitality field (SSCI impact factor 7.629 in 2022, rated ‘A’ on the ABDC Journal Quality List).

About the award

JHTM offers three annual awards to recognize and motivate high-quality achievement in published research: one Best Paper Award and two Highly Commended Paper Awards. The editorial team of the JHTM selected these papers based on both quantitative analysis (including usage statistics and Scopus citation counts of the published papers) and qualitative assessment of the papers’ contribution to the research field. The study examined how public and private sectors partnered to spur the recovery of the tourism industry from COVID-19. Specifically, it highlights the crucial roles played by the Macao government and the crisis leader in tourism recovery.

Presented at

• The 4th Greater Bay Area Tourism Research Alliance Forum (5 November 2021)

• The 5th International Conference on Events (18 November 2021）

publications

• Wan, Y. K., Li, X., Lau, V. M.-C., & Dioko, L. (D. (2022). Destination governance in times of crisis and the role of public-private partnerships in tourism recovery from covid-19: The case of Macao. Journal of Hospitality and Tourism Management, 51, 218–228. https://doi.org/10.1016/j.jhtm.2022.03.012

• 李 湘萍, 刘 名珍, 温 艳琼, & Dioko, L. (2022). 2020年澳门旅游业：新冠肺炎疫情的影响及复苏政策. In 徐 红罡 & 保 继刚 (Eds.), 粤港澳大湾区旅游业发展报告(2021) (粤港澳大湾区蓝皮书, pp. 287–306). 北京: 社会科学文献出版社.

• Penny Yim King Wan, Jie Li, Virginia Meng-Chan Lau & Xiangping Li (2023) Adaptive Co-Management for Regional Tourism Governance Under the COVID-19 Pandemic in the Greater Bay Area, China, Journal of China Tourism Research, DOI: 10.1080/19388160.2023.2266556

Available for downloading

Journal of Hospitality and Tourism Management

Book chapter

Journal of China Tourism Research

Magazine Article

• Wan, Y., Li, X., Lau, M., & Dioko, L. A. (2022). Public-private partnerships: Macau's own medicine for COVID-19. macaubusiness, (September 2022), 50-51.

Public Lecture on Post COVID-19 Tourism Recovery Strategies for the Guangdong-Hong Kong-Macao Greater Bay Area

2022年6月2日 (星期四) Thursday, 2 June 2022

10:00-12:00

澳門望廈山澳門旅遊學院望廈校區協力樓禮堂 ｜ ZOOM 線上會議

Auditorium, Team Building, Mong-Ha Campus, IFTM｜Online via ZOOM

講座將以普通話進行；現場設有英語翻譯字幕

The lecture will be conducted in Mandarin with English-translated subtitles available for on-site participants

主講嘉賓 Speaker

保繼剛教授 Professor Bao Jigang

中山大學旅遊學院創院院長

Founding Dean of School of Tourism Management, Sun Yat-sen University

中山大學旅遊發展與規劃研究中心主任

Director, Center for Tourism Planning and Research, Sun Yat-sen University

保教授為中山大學旅遊學院創院院長（2004-2018），現任中山大學旅遊發展與規劃研究中心主任，中國旅遊協會副會長、旅遊教育分會會長，聯合國世界旅遊組織旅遊可持續發展觀測點管理與監測中心主任，聯合國世界旅遊組織專家委員會委員，國際旅遊研究院會士。發表論文300餘篇，出版著作20餘部。主持國家自然科學和社會科學藝術類基金8項，主持廣東省、湖北省、湖南省省級旅遊發展規劃，主持桂林市、蘇州市、黃山市、張家界市、西雙版納、珠海市等城市旅遊發展規劃，主持新疆喀納斯、大香格里拉等旅遊區規劃，宣導並主持推動了“阿者科計畫”。

研究專長包括旅遊地理、旅遊可持續發展、主題公園、旅遊規劃。

Professor Bao Jigang is the founding dean of School of Tourism Management (2004-2018) at Sun Yat-sen University. Since 2013, Professor Bao has been the president of China Tourism Association - Education Chapter. He pioneers to develop tourism from a small research area to an independent discipline in today’s China.

Professor Jigang Bao is active in publishing, forming international collaboration and communications, and linking theories to tourism practices. He has authored more than 300 articles and published over 20 books. Professor Bao joined the International Academy of the Study of Tourism as a fellow in 2001 and was elected as the Second Vice President of IAST in 2019. He has been working closely with UNWTO and established “Monitoring Center for UNWTO Sustainable Tourism Observatories” in 2006. The Center oversees nine world-class destinations in China and facilitates international communications regarding sustainable tourism theories and practices. Professor Bao has conducted over 60 consulting and research projects for international, national and regional organizations and governments. In recent years, he has been devoted to issues about tourism and poverty alleviation. One representative work is “Azheke Project”.

Professor Bao is a proud alumnus of Peking University and Sun Yat-sen University. Majored in tourism geography, he is an outstanding tourism scholar with expertise in tourism sustainable development, theme parks, and tourism planning.

Photos of the public lecture

IPBA 2022 - The 6th Annual Conference of the International Place Branding Association

The Sixth Annual Conference of the International Place Branding Association (IPBA) will be hosted on 12-14 October 2022, by the Institut de Management Public et Gouvernance Territoriale in Aix-en-Provence, France.

The conference invites scholars and practitioners to submit abstracts and cases for inclusion in the conference programme; doctoral candidates to submit presentations to the doctoral colloquium; and scholars, researchers, practitioners, students and artists to submit Place Branding-inspired artistic work for presentation at a special session called the ‘IPBA Art Gallery’.

The conference intends to be inclusive of good quality papers and presentations that cover a wide range of topics, but particularly welcomes contributions that:

• Advance the theoretical understanding of the field incorporating cross-disciplinary knowledge.

• Use multiple, comparative case studies that reflect on cross-case conclusions.

• Advance the clarification of major concepts (e.g. place marketing vs. place branding vs. place promotion vs. diplomacy).

• Explore and analyse the differences between major application fields (e.g. tourism vs. resident attachment vs. investment attraction) and/or major place scales (cities vs. regions vs. nations).

• Critically examine the use and potential of digital technologies and social and mainstream media in place branding.

• Elaborate on the role of identity, history and heritage in the branding of places.

• Examine the role of creativity and innovation in place branding strategies.

• Analyse the significance of stakeholder engagement for effective place branding and methods to facilitate it.

• Detail a potential future research agenda for place branding.

• Branding local food and culture; geographical indications; gastronomy in destination branding; culinary and cultural diplomacy.

• Country of origin effects; destination branding; soft power; branding for talent attraction and investment promotion.

• Place branding and cross border areas.

• Place branding and sustainable development.

• Place branding and the arts: discussing creativity and converging artistic and social vision(s) by listening to the plurality of voices during the times of crisis.

• Practitioners’ learnings (from policy makers or consultants) based on cases or applied research.

Important dates

Submissions

Submission of abstracts / full papers / cases /presentations / artwork deadline - June 5

Feedback to authors - July 15

Resubmission of papers / cases / artwork deadline - August 15

Registration

Early Bird Registration closing date - August 15

Registration closing date - September 15

Conference

October 12-14

STAY INFORMED

Facebook Page: www.facebook.com/IPBApage/

Twitter: www.twitter.com/IPBA_Conf

IPBA website: www.placebranding.org

Conference Website: https://ipba.sciencesconf.org/

The 4th GBA Tourism Research Alliance Forum was successfully held on 5 November 2021

IFTM hosted on Friday (5 November) the 4th Greater Bay Area Tourism Research Alliance Forum. The event, with the main theme as “Effective Governance & Coordination for Post-COVID Greater Bay Area Tourism”, brought together scholars, government officials and professionals from the Guangdong-Hong Kong-Macao Greater Bay Area and further afield, to discuss the latest tourism research covering the city cluster.

During the event, IFTM and the China Tourism Academy announced the signing of a partnership to boost strategic cooperation and sharing of knowledge. The memorandum of cooperation envisions joint development of tourism research, collaboration in hosting conferences and seminars, and the promotion of personnel exchanges.

The 4th Greater Bay Area Tourism Research Alliance Forum took place at the Conference Room of IFTM’s recently refurbished Educational Hotel Pousada de Mong-Há. The event was held in hybrid format, with some speakers on-site, while others made their presentations via live video streaming. Participants were able to attend the Forum either in person or online.

Keynote speakers at the Forum included the President of the China Tourism Academy Prof. Dai Bin, and Prof. Bob McKercher from the University of Queensland in Australia, who is also Chairman of the Board of the International Academy for the Study of Tourism. MGTO’s Deputy Director Mr. Ricky Hoi Io Meng gave a welcome speech while IFTM’s President Dr. Fanny Vong Chuk Kwan delivered a closing speech.

Several IFTM academics had their latest research featured at the 4th Greater Bay Area Tourism Research Alliance Forum. Scholars Dr. Penny Wan Yim King, Dr. Li Xiangping and Dr. Virginia Lau Meng Chan formed a partnership to produce 2 presentations for the event. One discussed the role of public-private cooperation in Macao’s post-COVID-19 tourism recovery; and the other proposed the development of a tourism-focused satisfaction index for the Greater Bay Area. In addition, IFTM’s Dr. Cindia Lam Ching Chi and Prof. Zhao Ying from Sun Yat-sen University in Guangdong Province presented their research project “Tourists’ decision making in movement behaviours within the Greater Bay Area – A time budget perspective”.

The 4th Greater Bay Area Tourism Research Alliance Forum was organised by IFTM, and supported by the School of Tourism Management at Sun Yat-sen University and the School of Hotel and Tourism Management at Hong Kong Polytechnic University. The 3 higher education institutions established in November 2018 the Greater Bay Area Tourism Research Alliance with an aim to conduct joint research and contribute to the development of tourism in the region, providing support to local policymaking efforts.

More about the Forum:

https://itrc.iftm.edu.mo/news-items/gbaforum2021

The 4th Greater Bay Area Tourism Research Alliance Forum

The 4th Greater Bay Area Tourism Research Alliance Forum is organised by IFTM and supported by the School of Tourism Management of Sun Yat-sen University and the School of Hotel and Tourism Management (SHTM) at the Hong Kong Polytechnic University. The forum will be held both offline and online on Friday, 5th November 2021.

Invited speakers will share the latest tourism research undertaken by Greater Bay Area universities on “Effective governance & coordination for post-COVID Greater Bay Area tourism” and other topics.

Forum host and keynote speakers

Dr. YANG jingjing, IFTM

Associate editor (China),

Tourism Management

Professor DAI Bin

President,

China Tourism Academy

Professor Bob MCKERCHER

Professor in Tourism,

University of Queensland

Session Moderators

Professor Honggang XU

Dean, School of Tourism Management

Sun Yat-Sen University

Professor Haiyan SONG

Associate Dean and Chair Professor

School of Hotel and Tourism Management

Hong Kong Polytechnic University

Panel speakers

Dr. LAM Ching-Chi (Cindia), IFTM

Dr. Virginia LAU Meng Chan,

IFTM

Dr. Xiangping LI,

IFTM

Professor Jie LI,

Sun Yat-Sen University

Dr. Jinah PARK,

Hong Kong Polytechnic University

Dr. Penny WAN Yim King,

IFTM

Dr. Alina ZHANG,

Hong Kong Polytechnic University

Professor Ying ZHAO,

Sun Yat-Sen University

Registration

(a) Attend online via live streaming

Attendees will be given a unique access link to attend the whole day Forum and participate or ask questions via chat.

Fee: Free of charge

(b) Attend in person at the Forum venue

Attendees will have a chance to interact closely and network with Forum speakers and other attendees consisting of industry executives, professionals, community members, and scholars.

Fee: MOP130 (includes am and pm refreshments)

(c) Attend in person + enjoy a set lunch at IFTM’s award-winning and Michelin-recognized Education Restaurant

Onsite and live attendees will not only be able to attend the Forum and network with speakers and other attendees at leisure. They can do so over a delightful meal in one of Macao's remarkable culinary attractions.

Fee: MOP300 (includes am and pm refreshments and a lunch set)

Please click on the e-flyer below for introduction of the Forum and speakers, preliminary programme, and further details. If it is not shown probably, please download the PDF version here.

Register - Effective Governance for GBA by Wendy Tang

For inquiries, please email Ms. Wendy Tang or Ms. Janice Leong at itrc@iftm.edu.mo.

The 3rd International Tourism Retail and Service Management Conference (TRMC2021)

Important dates

Abstract submission

12 Aug 2021

Full paper submission

Video presentation submission

E-poster video submission

12 Sept 2021

Registration deadline

26 Sept 2021

The 3rd International Tourism Retail and Service Management Conference (TRMC2021) builds on previous conferences hosted by the Macao Institute for Tourism Studies in 2018 and Nankai University (China) in 2019. This is a two-day all-virtual conference held between October 12-13, 2021 (Malaysia Time Zone). The conference will be hosted by the School of Hospitality and Service Management at Sunway University in partnership with the Macao Institute for Tourism Studies, University of South Carolina (USA) and Nankai University (China). The main theme of this conference is “Developing Sustainable Tourism Retailing”.

The theme of sustainability is highly relevant given the significant changes to the retail industry brought about by the COVID-19 pandemic. As tourism destinations have had to close-up all around the world, the retail landscape has been significantly impacted. Looking to the future, how will tourism destinations sustainably reopen their attractions, facilities and retailing to tourists? As shopping is being shifted online, there is also a need to question how the retail offering will have to innovate to entice customers back? What will the future retail environment look like? How will the retail experience have to change? This begs questions of not only identifying market and financial sustainability, but also the question of long-term environmental sustainability.

WHO SHOULD ATTEND?

GET IN TOUCH WITH THE CONFERENCE HOST

Smart Tourism in the Greater Bay Area Forum

The Smart Tourism in the Greater Bay Area Forum is organised by the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University in collaboration with the Hospitality and Tourism Research Centre of the SHTM, School of Tourism Management of Sun Yat-sen University and Macao Institute for Tourism Studies.

The Guangdong-Hong Kong-Macao Greater Bay Area (GBA) comprises the Hong Kong Special Administrative Region (SAR) and the Macao SAR, alongside nine municipalities in Guangdong Province. Spillovers between member cities are becoming more important as the region’s development is constantly growing. Smart tourism, which fuses tourism with technology, is subjected to further exploration and research within the area.

Held both offline and online, the forum serves as a bridge connecting research and practice in smart tourism development within the GBA. It provides a platform on which researchers and practitioners can share and exchange experiences and development strategies relating to smart tourism, aiming to enhance technology and knowledge spillovers across borders in the GBA.

The forum covers a wide range of topics, including:

• Emerging Issues in the GBA Tourism

• Information and Technology Development and Smart Tourism in GBA

• Big Data and Its Ecosystem

• Innovation and Entrepreneurship

• Artificial Intelligent

• Immersive Technologies (AR/VR)

• Cross-border Regional Tourism Planning and Development

Registration is now open and take advantage of the early-bird rate until 30 April 2021.

Register NOW!

For list of speakers and panelists, as well as forum programme and other details, please visit: https://www.smarttourismgba.com/

Macao Human Resource Monitoring Study (MHRM) - December 2020

I. About the Survey 調查介紹

II. Respondents' Corner 受訪者專區

III. Promotion Activity 宣傳活動

IV. Contact Us 聯絡我們

I. About the Survey 調查介紹

Objectives 調查目的

MHRM is one of IFTM Tourism Research Centre (ITRC)’s long-term research. The aim is to fill the gap in knowledge of information of the Macao’s labor force such as employees’ level of job satisfaction, job stress, intention-to-quit and organizational loyalty measures, as well as satisfaction with a host of occupational and work conditions such as benefits, opportunities for advancement, inter-relationships at work, etc. with focuses on the tourism, hospitality and gaming industries. Information are gathered and analyzed for industry leaders and the general public to reply on in regard to understanding issues surrounding the labor force.

澳門人力資源監察調查為澳門旅遊學院旅遊研究中心(ITRC)的長期調研項目之一。這項調查旨在補充本澳勞動力市場的資料，主要針對旅遊業、款客服務業和博彩業收集資料，以填補現有統計資料的空白，包括顧員的工作滿意度、工作壓力、離職意向、對機構的忠誠度、及一些與機構和工作條件相關的滿意度，例如：福利、晉升機會、機構的內部人際關係等進行分析，讓業界的領導層和公眾了解並認清圍繞勞動力的議題。

Survey design 調查設計

MHRM telephone interview employs the random-digit dialing (RDD) by telephone interviewers under close supervision. To minimize sampling bias, first five digits of telephone numbers were first drawn randomly from the residential telephone database as “seed numbers”, then the remaining digits were drawn randomly to generate the samples to minimize non-registered numbers bias.

澳門人力資源監察調查電話訪問採用隨機號碼撥號(RDD)的形式進行，訪問員在嚴格督導下親身進行電話訪問。為使抽樣誤差減至最低，調查首先以隨機方法從住宅電話號碼資料庫中，抽取部份住宅電話號碼的前五位數字作「種籽」號碼，然後再以隨機方法抽取其餘數字以生成樣本，以減低因忽略非登記號碼而產生的誤差。

Survey Respondents 調查對象

The target respondents for this survey are those 18 years old or above, and are currently working/ worked in Macao in the past 12 months. When telephone contact is successfully connected with a target household, one eligible person will be selected. If more than one eligible person is available, selection will be made using the “next birthday rule” that selects the person who will have his/her birthday next from all those available. Selected respondents may opt to complete the questionnaire through telephone interview or fill in the online questionnaire via a given link.

調查的訪問對象是18歲或以上，目前或於過去十二個月在澳門工作的人士。訪問員在成功接觸目標住戶後，將訪問其中一名合資格的成員。如多於一名合資格的成員，將以「即將生日」的方法選取受訪者。被抽中的受訪者可以通過電話採訪完成問卷調查，也可選擇通過指定鏈結填寫線上問卷。

Data Collection Period 資料收集期

The data collection period starts from December 21 to December 31, 2020.

資料收集期由2020年12月21日12月31日。

II. Respondents' Corner 受訪者專區

Interviewers will introduce themselves on the phone and verify the phone number with the respondents before starting the questionnaire. If respondents have any doubts about the identity of the interviewers, they can call 8598 1543 during office hours for verification. The incoming caller ID for this survey is 2856 1252.

調查員會先在電話上介紹自己，並與受訪者核實電話號碼。如對調查員的身份有存疑，受訪者可於辦公時間致電8598 1543核實調查員身份。調查員的來電號碼為 2856 1252。

III. Promotion Activity 宣傳活動

Lucky Draw 大抽獎

In appreciation for the support and cooperation of the respondents, all respondents that successfully complete the survey of this study (fieldwork & telephone) can enter the lucky draw with the chance to win MOP1,000 supermarket coupons (10 sets in total).

The winner will be announced on ITRC’s Facebook page (https://facebook.com/itrc.iftm/) on January 29, 2021 and contacted by our staff via phone and SMS. If the winner cannot be reached by phone or SMS, or do not collect the prize within the given period, we reserves the right to draw a substitute winner from the rest of the participants. For terms and conditions, please click here.

為答謝受訪者的合作和支持，所有受訪者成功完成此項研究的調查(街頭及電話)即可參加大抽獎，有機會贏取1,000澳門元超市禮券(共10份)。

得獎名單將於2021年1月29日公佈於本中心的Facebook (https://zh-tw.facebook.com/itrc.iftm/)，得獎者將會以電話和電話訊息方式收到通知。倘若主辦單位未能透過電話或電話訊息方式與得獎者聯繫，又或者得獎者於領獎期間屆滿後亦不領取獎品，學院保留於其餘參加者的名單內抽出替補之權利。有關條款與細則，請按此處。

IV. Contact Us 聯絡我們

Enquiry Hotline: 8598 1543

查詢電話: 8598 1543

Office hours:

Mondays to Thursdays

9:00 to 13:00, 14:30 to 17:45

Fridays

9:00 to 13:00, 14:30 to 17:30

辦公時間：

星期一至四

上午九時至中午一時，下午二時三十分至五時四十五分

星期五

上午九時至中午一時，下午二時三十分至五時三十分

Results of a Joint GBA-Related Research 大灣區相關的聯合研究結果

Foundations for Developing a Destination Brand for the Greater Bay Area

發展粵港澳大灣區目的地品牌的基礎

With a big group of participants’ support and participation at the Greater Bay Area Forum for Collaborative Tourism Research held on 8th May 2018, opinions as to what issues and challenges were most pressing and important for research to address were shared. This had led to Macao Institute for Tourism Studies undertaking the joint research study on Destination Image of the Guangdong-Hong Kong-Macao Greater Bay Area together with Sun Yat-Sen University, School of Tourism and Management, and the Hong Kong Polytechnic University SHTM. The related study “Foundations for Developing a Destination Brand for the Greater Bay Area” was presented and shared at different academic and policy-address events with the industries during 2018-2020, including the followings:

·       “The 3rd Annual Conference of the International Place Brand Association" hosted by the 6th International Conference on Destination Branding and Marketing （7 December 2018）

·       Sun Yat-Sen University, School of Tourism and Management Academic Salon（10 December 2018）

·       “Guangzhou Huadu Tourism Investment Promotion Conference and ‘New Cultural Tourism Landmark, See Huadu in Bay Area’ Tourism Development Forum＂ (19 December 2018)

·       The Department of Culture and Tourism of Province（8 August 2019）

·       Tourism Administration of Guangzhou Municipality （9 September 2019）

·       Tourism Research and Education Forum of Guangdong-Hong Kong-Macau and ASEAN（31 October 2019）

·       Shenzhen Municipal Bureau of Culture, Tourism, Sports, Radio and Television（24 June 2020）

·       “Tourism Tribune China Tourism Research Annual Conference 2020＂（6 November 2020）

The result of this year-long joint research can be downloaded via the following links.

Result and journal publication 

Chinese PPT

English PPT

Published article

About the Forum

GBA Forum for Collaborative Tourism Research

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全賴一眾參與者的支持和出席於2018年5月8日舉辦的大灣區旅遊研究合作論壇，就研究上最迫切重要的問題和挑戰發表了意見，澳門旅遊學院與中山大學旅遊學院、香港理工大學酒店及旅遊業管理學院聯合開展了粵港澳大灣區城市旅遊形象調研，相關研究成果＂發展粵港澳大灣區目的地品牌的基礎＂於2018至2020年間在不同的學術及政策會議上與各界分享研究成果，當中包括：

·       “第三屆國際地方品牌協會年會暨第六屆旅遊目的地品牌及市場發展國際會議＂（2018年12月7日）

·       中山大學旅遊學院學術沙龍（2018年12月10日）

·       “廣州市花都旅遊招商推介會暨‘文旅新地標、灣區看花都＇旅遊發展論壇＂ (2018年12月19日)

·       廣東省文化和旅遊廳（2019年8月8日）

·       廣州市文化廣電旅遊局（2019年9月9日）

·       粵港澳暨東盟旅遊研究與人才培養論壇（2019年10月31日）

·       深圳市文化廣電旅遊體育局（2020年6月24日）

·       “2020《旅遊學刊》中國旅遊研究年會＂（2020年11月6日）

請點擊下列連結下載參閱這項為期一年的聯合研究結果。

結果和學術文章

中文PPT簡報

英文PPT簡報

學術文章

關於論壇

發展粵港澳大灣區目的地品牌的基礎

Macao Human Resource Monitoring Study (MHRM) - June 2020

I. About the Survey 調查介紹

II. Respondents' Corner 受訪者專區

III. Promotion Activity 宣傳活動

IV. Contact Us 聯絡我們

I. About the Survey 調查介紹

Objectives 調查目的

MHRM is one of IFTM Tourism Research Centre (ITRC)’s long-term research. The aim is to fill the gap in knowledge of information of the Macao’s labor force such as employees’ level of job satisfaction, job stress, intention-to-quit and organisational loyalty measures, as well as satisfaction with a host of occupational and work conditions such as benefits, opportunities for advancement, inter-relationships at work, etc. with focuses on the tourism, hospitality and gaming industries. Information are gathered and analyzed for industry leaders and the general public to reply on in regard to understanding issues surrounding the labor force.

澳門人力資源監察調查為澳門旅遊學院旅遊研究中心(ITRC)的長期調研項目之一。這項調查旨在補充本澳勞動力市場的資料，主要針對旅遊業、款客服務業和博彩業收集資料，以填補現有統計資料的空白，包括顧員的工作滿意度、工作壓力、離職意向、對機構的忠誠度、及一些與機構和工作條件相關的滿意度，例如：福利、晉升機會、機構的內部人際關係等進行分析，讓業界的領導層和公眾了解並認清圍繞勞動力的議題。

Survey design 調查設計

MHRM employs the random-digit dialing (RDD) by telephone interviewers under close supervision. To minimize sampling bias, first five digits of telephone numbers were first drawn randomly from the residential telephone database as “seed numbers”, then the remaining digits were drawn randomly to generate the samples to minimize non-registered numbers bias.

澳門人力資源監察調查採用隨機號碼撥號(RDD)的形式進行，訪問員在嚴格督導下親身進行電話訪問。為使抽樣誤差減至最低，調查首先以隨機方法從住宅電話號碼資料庫中，抽取部份住宅電話號碼的前五位數字作「種籽」號碼，然後再以隨機方法抽取其餘數字以生成樣本，以減低因忽略非登記號碼而產生的誤差。

Survey Respondents 調查對象

The target respondents for this survey are those 18 years old or above, and are currently working/ worked in Macao in the past 6 months. When telephone contact is successfully connected with a target household, one eligible person will be selected. If more than one eligible person is available, selection will be made using the “next birthday rule” that selects the person who will have his/her birthday next from all those available. Selected respondents may opt to complete the questionnaire through telephone interview or fill in the online questionnaire via a given link.

調查的訪問對象是18歲或以上，目前或於過去六個月在澳門工作的人士。訪問員在成功接觸目標住戶後，將訪問其中一名合資格的成員。如多於一名合資格的成員，將以「即將生日」的方法選取受訪者。被抽中的受訪者可以通過電話採訪完成問卷調查，也可選擇通過指定鏈結填寫線上問卷。

Data Collection Period 資料收集期

The data collection period starts from June 15 to July 11, 2020.

資料收集期由2020年6月15日至7月11日。

II. Respondents' Corner 受訪者專區

Interviewers will introduce themselves on the phone and verify the phone number with the respondents before starting the questionnaire. If respondents have any doubts about the identity of the interviewers, they can call 8598 1543 during office hours for verification. The incoming caller ID for this survey is 2856 1252.

調查員會先在電話上介紹自己，並與受訪者核實電話號碼。如對調查員的身份有存疑，受訪者可於辦公時間致電8598 1543核實調查員身份。調查員的來電號碼為 2856 1252。

III. Promotion Activity 宣傳活動

Lucky Draw 大抽獎

In appreciation for the support and cooperation of the respondents, all respondents that successfully complete the survey can enter the lucky draw with the chance to win MOP1,000 supermarket coupons (10 sets in total).

The winner will be announced on ITRC’s Facebook page (https://facebook.com/itrc.iftm/) on August 14, 2020 and contacted by our staff via phone and SMS. If the winner cannot be reached by phone or SMS, or do not collect the prize within the given period, we reserves the right to draw a substitute winner from the rest of the participants. For terms and conditions, please click here.

為答謝受訪者的合作和支持，所有成功完成調查的受訪者即可參加大抽獎，有機會贏取1,000澳門元超市禮券(共10份)。

得獎名單將於2020年8月14日公佈於本中心的Facebook (https://zh-tw.facebook.com/itrc.iftm/)，得獎者將會以電話和電話訊息方式收到通知。倘若主辦單位未能透過電話或電話訊息方式與得獎者聯繫，又或者得獎者於領獎期間屆滿後亦不領取獎品，學院保留於其餘參加者的名單內抽出替補之權利。有關條款與細則，請按此處。

IV. Contact Us 聯絡我們

Enquiry Hotline: 8598 1543

查詢電話: 8598 1543

Office hours:

Mondays to Thursdays

9:00 to 13:00, 14:30 to 17:45

Fridays

9:00 to 13:00, 14:30 to 17:30

辦公時間：

星期一至四

上午九時至中午一時，下午二時三十分至五時四十五分

星期五

上午九時至中午一時，下午二時三十分至五時三十分

ICE2020 Conference Postponed (Tentatively to 13-16 April 2021)

To be in line with the guidelines and travel restrictions imposed by MSAR government, South African and international authorities and universities due to the novel coronavirus infection, the 5th International Conference on Events (ICE2020) has been tentatively postponed to 13-16 April 2021. For details, please visit https://www.ice2020.org/ice2020-covid-19.html.

We have a fantastic line up of keynote and panel speakers who are committed to the new dates and so are many delegates who submitted their work. We will be reopening our submission system soon so if you missed the opportunity this year, please consider joining us next year!

ICOTTS'20 Conference (29-31 October 2020) in Cartagena de Indias, Colombia

ICOTTS'20 - The 2020 International Conference on Tourism, Technology & Systems, will be held at the University of Cartagena, in Cartagena de Indias, Colombia, during 29-31 October 2020. ICOTTS is a Multidisciplinary conference with a special focus in new technologies and systems in the tourism sector.

They are now calling for papers with submission deadline of 15 June 2020. The conference papers will be submitted to Scopus and ISI Indexed Journals for publication. The conference will be also be having an online presentation facility for authors who wish to present the paper online.

For more details, please visit ICOTTS official website at https://www.icotts.org.

TRMC 2019 Conference was successfully held in Tianjin China

The second International Conference on Tourism and Retail Service Management (TRMC 2019) with theme: New Challenges and Opportunities in Tourism and Retail Services was held on 27-28 October 2019 in Tianjin, China. The TRMC 2019 was hosted by the College of Tourism and Service Management, Nankai University, China and co-ogranised by the IFTM and the College of Hospitality, Retail and Sport Management of the University of South Carolina, United States. The conference has attracted more than 150 experts and professionals, scholars and industry members from tourism and retail service management to attend.

Prof. Leonardo A. N. Dioko was one of the keynote speakers and he delivered welcome speech on “The Strategic Use of Color in Retail Branding—Avenues for Research”. Faculty also shared their research findings in the parallel sessions:

• Dr. Catherine Li presented “Perceptions and Preferences of Generation Z on Organizational Culture of High-end Hotels in Macau”

• Dr. Eve Ren presented “Luxury Shopping Abroad: What do the Chinese tourists look for? “

• Dr. Fernando Lourenco presented “What is important for retail education? Views from retail experts from Macao”

• Dr. Sandeep Basnyat presented “Where is domestic tourism heading in Nepal?”

• Dr. Jenny Guan presented “Breakthrough the Bottleneck of Sustainable Development: Religious and Cultural Tourism in Macao” and “Towards an Understanding of Smart Tourism in Macau”

• Prof. Leonardo A. N. Dioko presented “The influence of weather on visitor spending in Macao”

• Prof. Wilco Chan presented “Toward the Gourmet Food Truck under Outline Development Plan of the Greater Bay Area”

• Dr. Laurie Baker-Malungu presented “Cultural Intelligence (CQ): An Essential Component of Talent Retention in Hospitality”

Since the first TRMC held in 2018, it has received strong support and extensive attention from experts, scholars and industry professionals in the world of institutions, tourism and retail services, and has become an international event in the field of tourism and retail services. The next TRMC will be held in Malaysia, Kuala Lumpur, to be hosted by Sunway College.

Tourism Research and Education Forum of Guangdong-Hong Kong-Macau and ASEAN (31 Oct -1 Nov 2019)

Hosted by the School of Tourism Management, Sun Yat-sen University, China and coorganised by Macao Institute for Tourism Studies and School of Hotel and Tourism Management, the Hong Kong Polytechnic University, Hong Kong, the “Tourism Research and Education Forum of Guangdong-Hong Kong-Macau and ASEAN” was successfully held on 31 Oct to 1 Nov 2019, in Sun Yat-sen University, Guangzhou. 

The Forum invited scholars from universities and tourism institutions in Guangdong, Hong Kong, Macao and ASEAN countries and had attracted 120 participants. A discussion and communication focusing on the “Tourism Research and Education” was carried out to find out key issues and solutions. Through this platform, a good tourism academic sharing and long-term cooperation could be established between Guangdong, Hong Kong and Macao, as well as between China and ASEAN countries.

Themes of the Forum included higher education and talent development of tourism in Guangdong-Hong Kong-Macao Greater Bay Area; development of Urban Tourism in Guangdong-Hong Kong-Macao Greater Bay Area; joint training of cross-cultural tourism talents between China and association of Southeast Asian Nations ASEAN); tourism research communication and cooperation between China and ASEAN.

President Dr. Fanny Vong presented her keynote speech on “Macao-Guangzhou collaboration in Talent Development for Tourism” and Prof. John Ap delivered his keynote presentation about “Tourism Education& Research in Macao: Some Perspectives & Observations”. Prof. Leonardo A. N. Dioko shared the results of a year-long research by IFTM, SYSU, and HKPU “Foundations for developing a destination brand for the Greater Bay Area” together with Prof. Guojun Zeng and Mr. Mingyang Zhu from SYSU as well as Dr. Ksenia Kirillova from HKPU.

IFTM faculty also shared their joint research findings at the Forum:

• Prof. John Ap and Dr. Jose But presented “Local Community Perceptions of Tourism Development in Macao”

• Dr. Shanshan Qi, Mr. Don Wu presented “Smart Tourism Development in Guangdong-Hong Kong- Macao Greater Bay Area”

• Mr. Wilson Hong presented “An Eye-Tracking Study of Exoticism in Intra-national Destinations in the Greater Bay Area of China”

Dr. Eve Ren, as representative of IFTM, also joined the forum and attended the “Guangdong Tourism Management Teaching Committee Meeting” which was held during the above-mentioned forum.

Advanced Research and Journal Writing Laboratory in Asymmetric Modeling via Computing with Words

Organiser:

A rare hands-on instructional session on one of the latest innovative and cutting edge research techniques and how it can enhance academic publication opportunities

The session is conducted in English. Limited places available.

Deadline for pre-registration: 15th October 2019

 

Date and Venue

Date: 7-9 January 2020 (3 full-days of instruction; starting each day at 09:00 and closing each day at 16:30)

Venue:  Macao Institute for Tourism Studies, Macao SAR, China    

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WHO SHOULD ATTEND

Researchers, scholars, higher education faculty members, postdoctoral fellows, postgraduate students



ACCOMMODATION

IFT Dormitory, East Asia Hall, Taipa Campus

MOP300 per night per room

(free shuttle bus between the dormitory and the venue before and after session during 7-9 Jan 2020)

REGISTRATION FEE

Macao ID holder: MOP6,460

Non-Macao ID holder: MOP8,400

(*Exchange rate USD1 ~ MOP8)

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Skills and learning objectives

• Learn why and how to switch theory and data analysis from variable to case-based modeling;

• Learn how to calibrate (convert) values in variables into membership scores;

• Learn how to test a priori model propositions for accuracy and coverage using fsQCA;

• Learn how to analyze (create and test) for alternative models that achieve high accuracy in predicting outcomes;

• Learn how to create  visuals of theoretical models using Venn diagrams;

• Learn how to use the free software for algorithm model building and testing (available at fsQCA.com);

• Learn how to test for the predictive validity of your highly accurate models on additional sets of data—you can generalize sample findings to populations in case study research not only generalizing to theory;

• Learn how to use complexity theory tenets as the foundational propositions in your theory;

• Learn how to write your research manuscript for acceptance by top tier journal publications from Prof. Woodside who will be coaching participants hands-on during and off sessions.

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Instructor

Arch G. Woodside is Distinguished Visiting Professor at Yonsei University, Seoul, Korean, Honorary Professor of Marketing, Curtin University, Perth, Australia (arch.woodside@curtin.edu.au), and Professor of Marketing (Retired), Boston College (arch.wooside@bc.edu). 

He is the current Editor-in-Chief (2016 - ), Journal of Global Scholars of Marketing Science and former Editor-in-Chief (1975-2015), Journal of Business Research (now the top-ranked marketing journal globally in the Google’s h-5 index).  He is Editor in Chief, Advances in Culture, Tourism, and Hospitality Research (annual book series.  He is Editor in Chief, Advances in Business Marketing & Purchasing (annual book series).  Arch has published 500+ research articles in 50+ marketing and psychology journals including the Journal of Applied Psychology, Journal of Business Research, Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, European Journal of Marketing, European Journal of Marketing, Industrial Marketing Management, Journal of Advertising, Journal of Advertising Research, Journal of Business Ethics, Journal of Social Psychology, Psychology & Marketing, Journal of Retailing, Journal of Retailing and Consumer Services, Tourism Management, Journal of Travel Research, Annals of Tourism Research, the International Marketing Review, and Journal of the Academy of Marketing Science. 

He was the founding Editor in Chief, International Journal of Culture, Tourism and Hospitality Research. His degrees include a PhD in Business Administration (Penn State, 1968); Doctoris Honoris Causa (University of Montreal, 2013); Doctor of Letters (Kent State University, 2015).  He is a member and Fellow of the Royal Society of Canada, Divisions 8 and 23 of APA), International Academy for the Study of Tourism, Society for Marketing Advances, and the Global Innovation and Knowledge Academy. 

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Exclusive materials and resources for participants

• At the workshop, participants receive workbook of PPT slides, readings, and data file exercises;

• Free electronic copy of Arch G. Woodside (2017), The Complexity Turn: Cultural, Management, and Marketing Applications, Berlin: Springer; ;

• Free electronic copy of Arch G. Woodside (2010) (1st Edition), Case Study Research: Theory, Methods, Practice Bingley, UK: Emerald;

• Free electronic copy of new book “Accurate case-Outcome Modeling” will be given to each participant at or after the workshop;

• Participants receive up-to-half day individual, free consultation on their research projects: design, data analysis, writing, paper review, and submission with Prof. Woodside via Skype and/or email.

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Admission and equipment requirements

Workshop participants are requested to bring pc laptop (NOT an Apple laptop) to the sessions; please upload free software, fsQCA.com, version 2.0; download at http://www.u.arizona.edu/~cragin/fsQCA/software.shtml

Pre-conference homework assignment:  Workshop participants are requested to read the following article before January 3, 2020:  Arch G. Woodside (2014), Embrace•perform•model: Complexity theory, contrarian case analysis, and multiple realities, Journal of Business Research, 67, 2495, 2503. Available at www.archwoodside.com.

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DISCLAIMER: The session may be cancelled due to insufficient enrollment. In the case of cancellation during the pre-registration stage, participants will be notified as soon as possible and will not be subject to any charge or compensation.

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Should you encounter any problem when accessing the form above or have any enquiry, please contact us at itrc@ift.edu.mo

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ICE2020 Conference (14-17 Apr 2020, Cape Town, South Africa)

Previously held in the UK, Asia and North America, and building on the success of previous ICE events, Cape Peninsula University of Technology is proudly hosting the 5th International Conference on Events, Making New Waves in Africa: Exploring New Frontiers in Festivals and Events, in Cape Town, South Africa on 14 to 17 April 2020. 

The aim of this international conference is to debate the way in which we see, think and undertake events management research, pedagogy, policy and practice. Acknowledging the growing international research in the events field, the organisers invite submissions from researchers, academics and industry experts who have an interest in events management. 

This four-day conference will encompass presentations, e-posters and workshops where participants will bring their expertise to create new waves of support for the future of events. Within the context of exploring new frontiers in festivals and events, this conference will examine a variety of contemporary global issues in events and festivals, combing academic discipline with professional practice. 

Key dates

• Abstract submission: 30 September 2019

• Confirmation of abstract acceptance: 25 November 2019

• Full paper submission (optional): 3 February 2020

• Early bird registration: 16 December 2019

For more information, please visit ICE2020 website at https://www.ice2020.org/

TRMC2019 Conference (27-28 Oct 2019, Tianjin China)

The INTERNATIONAL CONFERENCE ON Tourism and Retail Service Management 2019 (TRMC2019) with theme: New Challenges and Opportunities in Tourism and Retail Services hosted by College of Tourism and Service Management, Nankai University, China will be jointly organised by Institute for Tourism Studies, Macao SAR, China and College of Hospitality, Retail and Sport Management, University of South Carolina, USA on 27-28 October 2019 in Tianjin China.

The Conference theme is “New Challenges and Opportunities in Tourism and Retail Services”. In 2019, we are facing decelerating economic growth globally, which brings both serious challenges and tremendous opportunities for tourism and retail industries. The emerging issues and changes call for more discussions and serious investigation.

IMPORTANT DATES:

Abstract submission: Due on or before June 5, 2019

Acceptance notification: July 5, 2019

Early bird registration deadline: July 20, 2019

Full paper submission deadline: September 15, 2019*

Final registration deadline: September 27, 2019

Conference begins: October 27, 2019

* For inclusion in proceedings, authors and contributors MUST submit complete manuscript AND register by the September 27, 2019 registration deadline.

For more information, please visit the Conference’s website https://www.tourismandretailconference.org/

Public seminar "Is there a crisis in research?" by Prof. Chris Ryan

Prof. Chris Ryan will be holding the public seminar “Is there a crisis in research?” on 21st May 2019 at IFT. The seminar will be conducted in English only.

If you are interested, you may register in the form below for free by 15th May 2019.

Date: Tuesday, 21st May 2019

Date: 3:00PM –4:30PM

Venue: Auditorium, Team Building, Mong-Ha Campus, IFT, Macao, China

Moderator: Dr. Cora Wong, Assistant Professor of IFT

Professor Chris Ryan

University of Waikato,

New Zealand

About the speaker

Professor Chris Ryan undertakes research in the field of tourism, and has developed research interests in China in the last two decades, including contractual work with Chinese partners such as Beijing Union University and others. He has also undertaken reports for the United Nations World Tourism Organization in China, is editor of Tourism Management, and at the time of writing has a h-index of 64 according to Google Scholar.

His research interests include tourist behaviours and the consequences of those behaviours in terms of impacts - social, psychological and environmental; and the business organisations that shape those tourist experiences.

Registration cLOSED