The Greater Bay Area Collaborative Tourism Research Forum

 

An agenda-setting Forum to identify and prioritize future joint research needed to address the challenges and opportunities facing the long-term tourism development of the Greater Bay Area

 

Date: Tuesday, 8 May, 2018

Time: 15:00-17:30

Venue: Grand Hall, Taipa Campus IFT, Macao SAR, China

 

Organisers

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background and purpose

           

      The Greater Bay Area (GBA) Cooperation Framework signed by the governments of Guangdong Province, Hong Kong SAR and Macao SAR, brings forth an urgent need for collaborative research efforts to advance the collective development of the GBA. The GBA is now integrating rapidly in terms of economic development, infrastructure projects, transportation connections, and more frequent people-to-people exchanges. These changes raise important questions in terms of tourism development and policy research which future joint research need to address. Among these are research questions focusing on:

 

  • The long-term impacts of greater tourism activity on the GBA

  • The sustainability of tourism development for communities in the GBA

  • Tourism management coordination, promotion, and cooperation between the different cities of the GBA

  • Even and balanced tourism development for both sides of the Pearl River Delta

  • The impacts on travel mobilities of large infrastructure projects such as the Hong Kong-Zhuhai-Macao Bridge

  • The creation of joint destination branding, image, and marketing promotion of the GBA

  • Tourism products and attractions development across the GBA

 

      Given the rapid and intense integration already occurring, it is logical that research in tourism and hospitality areas should also be collaborative and integrative. Thus, under the GBA cooperation framework and aided by their long-standing partnerships, IFT, SYS, and HKPU are jointly organising this Forum, the purpose for which is… 

 

      to discuss, identify, prioritize, and focus research efforts and resources towards addressing the most urgent tourism development challenges facing the Greater Bay Area under a coordinated and collaborative framework.

 

 

Who should attend

 

      The Forum invites policy-makers, government officials, and decision-makers of all backgrounds and areas to participate and help to define the above issues or raise other pertinent points for research. The Forum also invites scholars, researchers, community interest groups, think-tanks and private associations to participate. Members from the travel and hospitality industries, industry associations, and stakeholders from the GBA are especially welcome to attend and share their opinions, as are members of the general public.

 

 

The forum is open to all and is free of charge, but registration in advance is necessary.  The Forum will be conducted in English and Mandarin, with simultaneous translations in Mandarin and English.

 

 


Forum co-chaIRS

   Prof. Jigang Bao    Dean, School of Tourism Managemnet, Sun Yat-Sen University

Prof. Jigang Bao

Dean, School of Tourism Managemnet, Sun Yat-Sen University

   Dr. Fanny Vong    President,   Institute for Tourism Studies

Dr. Fanny Vong

President, Institute for Tourism Studies

   Prof. Haiyan Song    Associate Dean and Chair Professor, School of Hotel and Tourism Management, Hong Kong Polytechnic University

Prof. Haiyan Song

Associate Dean and Chair Professor, School of Hotel and Tourism Management, Hong Kong Polytechnic University


MODERATOR

   Prof. John Ap    Director, Global Centre for Tourism Education & Training, IFT

Prof. John Ap

Director, Global Centre for Tourism Education & Training, IFT

 
 

Programme

 

15:00  

Welcome remarks

Dr. Fanny Vong, President, Institute for Tourism Studies, Macao SAR

 

15:05  

SESSION 1

Tourism opportunities and challenges under the Greater Bay Area integration

(Brief statements by the Co-Chairs to set the agenda, tone, and general direction of ensuing discussions) 

Moderator: Prof. John Ap, Director, Prof. John Ap,Global Centre for Tourism Education & Training, IFT

 

 

(15:05 - 15:15) Prof. Bao Jigang, Dean, School of Tourism Managemnet, Sun Yat-Sen University, China

(15:15 - 15:25) Dr. Fanny Vong, President, Institute for Tourism Studies, Macao SAR

(15:25 - 15:35) Prof. Haiyan Song, Associate Dean and Chair Professor, School of Hotel and Tourism Management, Hong Kong Polytechnic University, Hong Kong SAR

(15:35 - 15:50) Q&A

15:50  

Coffee break

 

16:00

SESSION 2

Breakout session for group discussions

 

17:00

Plenary session and concluding remarks by the Co-chairs

(all participants reconvene at the Grand Hall)

 

17:30

End of forum

 

 

Registeration is now closed

 

 
 
 

EVENT PHOTOS